With a growing number of voices shouting for attention in a shrinking world, it can be a task to get messages across. We have to get creative. Much like baseball pitchers, it helps to have a varied arsenal of tactical approaches. But it doesn’t always take a fastball – a headline in The New York Times or a glitzy campaign – to score a win. Sometimes, it just takes a keen eye and an opportunistic approach, like a knuckleball.
Here’s a post I authored for the Kellen Company blog on some “hidden” communications opportunities to watch out for.