PR Knuckleballs: Hidden Communications Opportunities

With a growing number of voices shouting for attention in a shrinking world, it can be a task to get messages across. We have to get creative. Much like baseball pitchers, it helps to have a varied arsenal of tactical approaches. But it doesn’t always take a fastball – a headline in The New York Times or a glitzy campaign – to score a win. Sometimes, it just takes a keen eye and an opportunistic approach, like a knuckleball.

Here’s a post I authored for the Kellen Company blog on some “hidden” communications opportunities to watch out for.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s