Feb. 20 Schedule Summary – 2014 Winter Olympics

2014-sochi-logoAnother big day for Team USA in Sochi today, as we’re involved in the following events:

  • The Women’s Hockey Gold Medal Match is a rematch between Canada and Team USA, with Canada defending its gold from Vancouver and Team USA seeking justice on the ice. That game starts at 12 p.m. ET and can be viewed online at www.nbcolympics.com.
  • Gracie Gold, Ashley Wagner and Polina Edmunds are all in the top 7 women’s figure skaters going for gold at 10 a.m., in the last figure skating competition event at the Sochi Games. You can stream this live online or view it on NBC Sports Network.
  • The women’s freestyle skiing halfpipe competition is in the qualification now and can be viewed online, and Team USA’s Brita Sigourney has the top score thus far. The final is at 12:30 p.m. and can be streamed online.
  • Women’s Curling Gold Medal Game between Sweden and Canada is on now and can be streamed here.

Enjoy, and go Team USA!

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2014 Winter Olympics – Day 6 Podcast and Day 7 Schedule

2014-sochi-logoDay 6 was a crazy day for Team USA – no spoilers in the text here but listen to the podcast just below for the whole rundown of today’s events!  Primetime coverage is still going on, so I won’t spoil your fun.

Tomorrow is a big day with medal events in skiing, women’s snowboarding halfpipe, figure skating pairs, speed skating and luge. Men’s hockey also begins, while women’s hockey and curling continues.

2014 Olympic Winter Games – Feb. 12 Schedule 

(ALL TIMES EASTERN)

* – Medal Event
^ – Televised Live

  • 12:00 a.m.: Curling, Men’s Qualification Round-Robin
    Denmark vs. USA (airing at 3 a.m. on NBC Sports Network)
    Norway vs. Germany
    China vs. Switzerland
  • *2:00 a.m.: Alpine Skiing, Women’s Downhill
  • ^3:00 a.m.: Ice Hockey, Women’s Group A Play – Switzerland vs. Finland (MSNBC)
  • ^4:30 a.m.: Nordic Combined, Individual Normal Hill – Ski Jump (NBC Sports Network)
  • 5:00 a.m.: Snowboarding, Women’s Halfpipe, Qualification
  • 5:00 a.m.: Curling, Women’s Qualification Round-Robin
    ^USA vs. China (USA Network)
    Japan vs. Russia
    South Korea vs. Sweden
    Canada vs. Great Britain
  • *7:30 a.m.: Nordic Combined, Individual Normal Hill – Cross-Country
  • ^7:30 a.m.: Women’s Ice Hockey, Group A Play – Canada vs. USA (NBC Sports Network)
  • *9:00 a.m.: Speed Skating, Men’s 1000m
  • *9:15 a.m.: Luge Doubles
  • 10:00 a.m.: Snowboarding, Women’s Halfpipe, Semifinals
  • 10:00 a.m.:  Curling, Men’s Qualification Round-Robin
    Germany vs. China
    Switzerland vs. Great Britain
    Russia vs. Canada
    Denmark vs. Sweden
  • *^10:45 a.m.: Figure Skating, Team Pairs Free Skate (NBC Sports Network)
  • ^12:00 p.m.: Ice Hockey, Men’s Group C Play
    Czech Republic vs. Sweden (USA Network)
    Latvia vs. Switzerland (MSNBC)
  • *12:30 p.m.: Snowboarding, Women’s Halfpipe, Final

2014 Winter Olympics – Daily Schedule for February 11 (with TV Times)

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Good evening yall!  I apologize for the lack of updates on Sunday and earlier Monday, and for no podcast; we’re having technical issues preventing a podcast but here’s the rundown for tomorrow’s events, which start in just an hour with women’s curling!

Big things to watch out for here are the beginning of individual and pairs figure skating competition with the pairs short program airing live on NBC Sports Network at 10 a.m. (An FYI – NBC is airing ALL figure skating events live.) The popular slopestyle event ends on the women’s side with the ski freestyle final at 4 a.m.

Tuesday afternoon also features two widely anticipated events: the Olympic debut of women’s ski jumping on the normal hill and the men’s snowboarding halfpipe final, where Shaun White hopes to earn a third-straight Olympic gold medal in the event. He’s dominated the event to date. You can see him and the other snowboarders compete to reach the final first at 5 a.m. in the qualifying rounds and at 10 a.m. in the semifinals. The women’s ski jump will air at 1:30 p.m. ET on NBC Sports Network, and NBC is likely to withhold broadcasting the halfpipe until the prime time coverage, though you should be able to watch it online.

Enjoy this slate of events! And if you missed anything from Monday, you can click here to watch the video action.

2014 Olympic Winter Games – Feb. 11 Schedule
(ALL TIMES EASTERN)

* – Medal Event
^ – Televised Live

  • 12:00 a.m.: Curling, Women’s Qualification (Switzerland vs. Denmark, Sweden vs. Canada, Russia vs. USA, South Korea vs. Japan)
    Team USA’s match vs. Russia will re-air beginning at 3 a.m. on NBC Sports Network
  • 1:00 a.m.: Freestyle Skiing, Women’s Ski Slopestyle Qualification
  • *4:00 a.m.: Freestyle Skiing, Women’s Ski Slopestyle Final
  • ^5:00 a.m.: Curling, Men’s Qualification (Canada vs. Sweden, USA vs. China, Great Britain vs. Germany, Norway vs. Russia)
    Team USA vs. China will be televised live on USA Network
  • 5:00 a.m.: Women’s Hockey Group B Play (Germany vs. Sweden)
  • 5:00 a.m.: Snowboard, Men’s Halfpipe Qualification
  • 5:00 a.m.: Cross-Country Skiing, Women’s Sprint Qualification
  • 5:25 a.m.: Cross-Country Skiing, Men’s Sprint Qualification
  • 7:00 a.m.: Cross-Country Skiing, Women’s Sprint Quarterfinal
  • 7:25 a.m.: Cross-Country Skiing, Men’s Sprint Quarterfinal
  • *^7:45 a.m.: Speed Skating, Women’s 500m (NBC Sports Network)
  • 7:56 a.m.: Cross-Country Skiing, Women’s Sprint Semifinal
  • 8:06 a.m.: Cross-Country Skiing, Men’s Sprint Semifinal
  • *^8:22 a.m.: Cross-Country Skiing, Women’s Sprint Final (NBC Sports Network)
  • *^8:30 a.m.: Cross-Country Skiing, Men’s Sprint Final (NBC Sports Network)
  • *9:30 a.m.: Luge, Women’s Singles
  • *10:00 a.m.: Women’s Biathlon Pursuit
  • 10:00 a.m.: Snowboard, Men’s Halfpipe Semifinal
  • 10:00 a.m.: Curling, Women’s Qualification (Great Britain vs. USA, South Korea vs. Switzerland, Denmark vs. Japan, China vs. Russia)
  • ^10:00 a.m.: Women’s Hockey Group B Play, Russia vs. Japan (MSNBC)
  • ^10:00 a.m.: Figure Skating, Pairs Short Program (NBC Sports Network)
  • *12:30 p.m.: Ski Jumping, Women’s Normal Hill Individual 
  • *12:30 p.m.: Snowboard, Men’s Halfpipe Final

2014 Winter Olympics Podcast – Day 3

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Hi all. Here’s today’s podcast, summarizing Day 3 and leading into Day 4, which includes a number of medal events and the close of figure skating team competition. ALERT: This podcast contains spoilers about events on February 8. (Skip ahead to about 2:15 in to avoid and just hear tomorrow’s schedule.) NBC’s primetime coverage begins tonight at 8:00 p.m. Eastern Time.

Stay tuned to the blog for a text schedule posted for tomorrow’s action, with TV times as well. Note that Team USA action begins very early Sunday morning, so stay up if you want to catch them live.

We will also post a guide to viewing the Olympics live or streaming without spoilers.

Thanks for listening!

New Events at the Sochi Winter Games

Though curling has grown beyond a cult following into one of the more “prominent obscure” events at the Winter Games, many may not know that it was reintroduced as a medal sport only recently – in 1998 in Nagano, Japan – after a 64-year hiatus. Just 16 years later, it’s one of the more anticipated events of the Winter Games, depending on who you talk to (but really…it’s highly anticipated).

It can be hard to keep up every two years as both the Summer and Winter Olympics continue to embrace new disciplines and new audiences. For this year’s Winter Olympics, there are 12 new events to introduce you to in the three disciplines of skiing, snowboarding and ice skating.
(Videos courtesy of the International Olympic Committee)

Women’s Ski Jumping

The addition of women’s ski jumping – which is a no-brainer in my opinion – has been heralded in commentary and advertising. Ski jumping has been a mainstay at the Winter Olympics since the very first Games in 1924, generally the province of the alpine countries, like Austria and Switzerland, and the Scandinavians. But women were not allowed to compete. Women’s ski jumping debuted at the 2009 Nordic World Ski Championships, and though the IOC rejected initial bids for women to compete for medals at the Olympics on the grounds it was not widespread enough and lacked a deep competitor pool, it was finally authorized as a medal sport for the Sochi Games in 2011. Advertisers have piggybacked off the addition of the women’s event (here’s Visa’s cool commercial juxtaposing the ski jump with audio of Amelia Earhart).

Team USA’s best shot at a gold medal is 19-year-old Sarah Hendrickson of Salt Lake City, though she’s just five months out from a serious right knee injury in which she tore her ACL, MCL and cartilage. Hendrickson is the reigning World Champion, however, and has the ability to bring home the gold if her knee holds up. She’s joined on Team USA by Jessica Jerome and Lindsey Van. The strongest international threat to Hendrickson is 17-year-old Sara Takanashi of Japan, who won silver at the 2013 World Championships.

Here’s some commentary on why women’s ski jumping is late to the game, or why it shouldn’t have been.

Figure Skating Team

The actual on-ice execution is the same, but now individual and pairs skaters’ scores are aggregated for a team competition event, making the air around the discipline much more intense than ever. The team event includes selected competitors from each country in men’s, women’s and pairs’ figure skating and ice dancing. This adds a whole new competitive dynamic to one of the signature events at the Winter Olympics, much in the way Gymnastics encompasses both individual and team intrigue for the Summer Games.

Slopestyle – Snowboarding and Skiing (Men’s and Women’s)

This exhilarating snowboard/ski discipline combines speed and style elements as competitors navigate a downhill course with multiple jumps, attempting to land the most difficult moves in the smoothest fashion. Slopestyle has been a popular event at the Winter X Games, and was added for both skiing and snowboarding for the Sochi Games.

While Shaun White was forced to withdraw from the event in Sochi after hurting his wrist on the course, he’s a top competitor in the discipline, evidenced here by his Winter X Games Triumph in 2012.

Slopestyle Snowboarding – Shaun White

Slopestyle Skiing

Ski Halfpipe (Men’s and Women’s)

If you’ve paid any attention to “extreme” sports since we were kids in the 1990s, whether you went to a skate park or played Tony Hawk’s video games, you know what a halfpipe is. Halfpipe has been a snowboarding medal event at the Winter Olympics since 2XXX, and Team USA has dominated, largely thanks to Shaun White’s two-straight gold medals in 2006 and 2010. The halfpipe will now host athletes on skis, and as is the case with many of the style sports, Team USA is a serious threat to medal on February 18.

Snowboard Parallel Slalom (Men’s and Women’s)

Akin to the giant slalom, the parallel special slalom features head-to-head snowboard racing through a course of flags that are placed closer together than the giant, forcing snowboarders to cut in and out with agility at high speeds. The qualifying rounds are timed, with a knockout stage of head-to-head races. This will make for an entertaining watch in the second week of the Games for those who enjoy fast-pace sports.

Biathlon Mixed Relay

If you’re unfamiliar with biathlon, it’s simply skiing and shooting – a Russian hunter’s dream. There are a number of disciplines of biathlon, including sprint and pursuit, but the newest discipline added to the Games is a mixed relay. In it, two men and women compete for each country, with women skiing 6 km each leg and men skiing 7.5 km, with shooting segments included. According to the International Biathlon Union, the two women will ski first, followed by the men, and each participant must tap the other in after their leg. Shooting segments occur at 2 km and 4 km, and there are penalties for shots missed.

Luge Team Relay

The luge is one of the crazier sports, in my opinion, and the addition of the luge team relay just makes it that much crazier. This is a mixed event, with a female and male individual luge running before a men’s double luge. The previous sledder will touch a pad at the end of their run to open the gate for the next sled to emerge. Times will be compiled, and the fastest aggregate time wins. Team USA should contend for a medal here, though Germany is favored.

2014 Winter Olympics – Daily Schedule for February 8

Good morning y’all!  The 2014 Winter Olympics are off and running, and as promised, we’ll be providing daily schedules of the rundown of events, highlighting medal rounds and giving you times and TV listings.

Sochi, Russia, is nine hours ahead of Eastern Standard Time, so while there are a number of events that you will be able to watch live on NBC and affiliates (they provide thorough real-time coverage on the weekends and some during the week), the network will use its primetime slot (typically beginning at 8 p.m. ET) to re-air the day’s main events via tape-delay. Check out your local TV listings here.

For today (Saturday, Feb. 8), there’s a full slate of events, but thankfully the Winter Olympics features a much smaller variety of events than the Summer Games, so the list will be short. Unless otherwise indicated, the listed event time will also be its TV airtime (events slated for tape-delay re-air during primetime will be noted).

2014 Olympic Winter Games – Day 2 Schedule
(ALL TIMES EASTERN)

* – Medal Event

  • 12:30 a.m.: Snowboarding, Men’s Slopestyle Semifinals. Americans Chas Guldemond, Ryan Stassel and Sage Kotsenburg compete for a spot in the final later this morning.
  • 1:00 a.m.: Alpine Skiing, Women’s Super-Combined Training
  • 2:00 a.m.: Alpine Skiing, Men’s Downhill Training
  • 3:00 a.m.: Women’s Hockey, Team USA takes on Finland in Group A Play
  • *3:45 a.m.: Snowboarding, Men’s Slopestyle Finals
  • *5:00 a.m.: Cross-Country Skiing, Women’s Skiathlon 15km (Classic + Free) Final. Americans Liz Stephen, Jessica Diggins, Sadie Bjornsen and Holly Brooks will go for Team USA’s first-ever cross-country skiing medal, though none are expected to seriously contend.
  • *6:30 a.m.: Speedskating, Men’s 5000m Final. 
  • 8:00 a.m.: Women’s Hockey, Canada vs. Switzerland in Group A Play
  • 9:30 a.m.: Figure Skating, Team Ice Dance Short Dance
  • 9:30 a.m.: Luge, Men’s Singles Run 1
  • *9:30 a.m.: Biathlon, Men’s 10km Sprint Final
  • 11:10 a.m.: Figure Skating, Team Ladies Short Program
  • 11:30 a.m.: Luge, Men’s Singles Run 2
  • 11:30 a.m.: Ski Jumping, Men’s Normal Hill Qualifying
  • *1:00 p.m.: Skiing, Women’s Moguls Finals
  • 1:05 p.m.: Figure Skating, Team Pairs Free Skate

Crisis/Contingency Planning is Always a Good Idea

Crisis/Contingency Planning is Always a Good Idea

While NBC hasn’t yet shown the Opening Ceremonies of the 2014 Winter Olympics to America yet (7:30 p.m. ET), one spoiler we’re glad to know is that the ceremonies occurred without a security incident. Sochi and the Russian leadership have been scrutinized globally for shoddy infrastructure and perceived security lapses in the face of bold terror threats, but so far, so good.

That’s good news for the sponsors who have shelled out millions of dollars to be part of the Games, and many who do so every two years. It’s a good time to be an advertiser, but this year, it comes with a greater risk.

I’m sharing USA Today’s piece, “Olympic sponsors on edge before Winter Games,” but I think it’s important that the need for contingencies and crisis management should be emphasized in all communications campaigns, whether they involved a high-profile global event like the Olympics or a consumer product line launch. Things happen that we can neither predict nor control, but if we know there’s even the slightest possibility our best-laid plans could be derailed, why would we not prepare for it?

Often communications teams will want to push for these plans, but be spurned in the process. It doesn’t need to be a massive, written plan; in fact, it can’t be, as crisis response is an ongoing and living situation. But even the most skeletal of contingency plans is better than no plan at all.