Hi all. Here’s today’s podcast, summarizing Day 3 and leading into Day 4, which includes a number of medal events and the close of figure skating team competition. ALERT: This podcast contains spoilers about events on February 8. (Skip ahead to about 2:15 in to avoid and just hear tomorrow’s schedule.) NBC’s primetime coverage begins tonight at 8:00 p.m. Eastern Time.
Stay tuned to the blog for a text schedule posted for tomorrow’s action, with TV times as well. Note that Team USA action begins very early Sunday morning, so stay up if you want to catch them live.
We will also post a guide to viewing the Olympics live or streaming without spoilers.
While NBC hasn’t yet shown the Opening Ceremonies of the 2014 Winter Olympics to America yet (7:30 p.m. ET), one spoiler we’re glad to know is that the ceremonies occurred without a security incident. Sochi and the Russian leadership have been scrutinized globally for shoddy infrastructure and perceived security lapses in the face of bold terror threats, but so far, so good.
That’s good news for the sponsors who have shelled out millions of dollars to be part of the Games, and many who do so every two years. It’s a good time to be an advertiser, but this year, it comes with a greater risk.
I’m sharing USA Today’s piece, “Olympic sponsors on edge before Winter Games,” but I think it’s important that the need for contingencies and crisis management should be emphasized in all communications campaigns, whether they involved a high-profile global event like the Olympics or a consumer product line launch. Things happen that we can neither predict nor control, but if we know there’s even the slightest possibility our best-laid plans could be derailed, why would we not prepare for it?
Often communications teams will want to push for these plans, but be spurned in the process. It doesn’t need to be a massive, written plan; in fact, it can’t be, as crisis response is an ongoing and living situation. But even the most skeletal of contingency plans is better than no plan at all.
Welcome to my blog coverage and commentary for the 2014 Winter Olympics in Sochi, Russia!
If you’re familiar with my Olympics blogging from two years ago in London, welcome back and thanks for reading! I plan to bring back several of the features from 2012, including the daily rundown of events and TV listings, as well as guest posts on the winter sports, life in Russia, Team USA fashion and much more.
Additionally, I will post a podcast each morning highlighting the previous day’s events and plugging the current day’s schedule and TV listings.
Here’s today’s podcast, summarizing Day 1 and leading into Friday’s Opening Ceremony, which you can watch tape-delayed on NBC’s coverage beginning at 7:30 p.m. Eastern Time. (The Ceremony begins at 11 a.m. ET if you want to find a live stream online.) Sochi, Russia, is 9 hours ahead of Eastern Standard Time in the U.S., so get used to the tape-delay, or inform your employer you’ll be sick “for the next two weeks or so” to catch the streams online.
Thanks for listening!
UPDATE: The podcast indicates that only Jamie Anderson and Karly Shorr of Team USA qualified for the slopestyle final round. Anderson’s and Shorr’s performances earned them automatic bids in the final heat for slopestyle, while the five remaining Americans on the slopestyle team have the opportunity to earn bids via the semifinal rounds this weekend. Shaun White has already withdrawn from this event due to an injured wrist, but he’s good to go thus far for the halfpipe – his signature event.